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Enjoy 10% off your first order when you sign up to our email list.

WHY BLEND IN WHEN YOU CAN

STAND OUT

At Kunama The Label, we’re shaking up alpine fashion with high-performance merino wool garments that look as good by the fire as they do at the summit. Inspired by the Snowy Mountains and powered by bold colour, every piece is made for the woman who wants warmth, comfort, and undeniable style without compromising on ethics or performance.

Our merino wool isn’t just soft and breathable, it’s sustainably sourced, Woolmark-certified, and RWS (Responsible Wool Standard) certified. That means every garment is traceable, ethical, and built to last.

PROTECTED EVERY STEP OF THE WAY

Because peace of mind should last beyond the slopes. All Australian Kunama The Label orders are automatically covered by Parcel Protect Delivery Insurance, giving you confidence that your pieces will arrive safely. If something happens in transit, your order is protected with fast, seamless resolutions.

With Parcel Protect, you’re not just shopping sustainably, you’re shopping securely.

FROM THE SLOPES

Why Your Base Layer Is the Most Important Layer You'll Ever Choose

Why Your Base Layer Is the Most Important Layer You'll Ever Choose

The right base layer doesn't just keep you warm. It shapes how you feel for the entire day. When people prepare for a snow trip, it's easy to focus on the obvious investments. A premium jacket. Wat...

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How to Care for Merino Wool: A Complete Guide to Keeping Your Kunama Pieces Looking Their Best

How to Care for Merino Wool: A Complete Guide to Keeping Your Kunama Pieces Looking Their Best

Premium performance shouldn't come with high maintenance. When people discover the benefits of Australian merino wool, they often assume it requires delicate, complicated care. The truth is the opp...

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More Than a Mogul Skier: How Kareema Wakim Prepares for Winter

More Than a Mogul Skier: How Kareema Wakim Prepares for Winter

Every athlete has a routine before the snow season begins. For Australian mogul skier Kareema Wakim, it starts long before the first chairlift turns. Months before she clicks into her skis, she's ...

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